A customer is likely to have 7 home loan transactions over their life time, be it downsizing, upgrading, investing, or starting a family. They will ultimately need a trusted advisor to guide them in the right direction, ensuring that they get through thes...
Social media is the new paradigm in marketing, but does not make sense for every business. In the case of Facebook I’ve found it extraordinarily effective in the residential space where there is an INTERESTING story to tell that is shareable to friends ...
Why does it seem that Top Brokers can crush through twice the amount of work (and deals!) as others, when we have the same 24 hours in a day to utilise? Are they sleeping less? Are they working longer hours? No. I believe Top Brokers are more deliberate i...
Generating leads from Real Estate Agents can be hard. The most common feedback when asking agents for leads is that “the prospect is already pre-approved”, “they are not interested” or “they’re happy with their current bank.” Although this m...
Today we are living in a world where everything is instantaneous. Right now using the computer or phone you’re on you can speak face to face with someone on the other side of the world using Skype, order a Dominos pizza and track it in real time or buy ...
There are massive opportunities for mortgage brokers to generate leads online – I personally generate over 30% of new business this way and I know other Top Brokers that generate more than half of their business online. But surprisingly some brok...
This weeks feature article is by Mark Collins, Mark is a multi-awarded mortgage broker and the franchise owner of Aussie Port Macquarie. Referrals are the life blood of any good mortgage business. Why? Well the conversion rate on a referral from an exist...
I had the pleasure of being invited to a very special conference last week where my aggregator put together their Top 20 groups nationally for 2 days of networking and insights. There was a diverse cross section of brokers but one definitive thread ran a...
A few months back I came across a video on Youtube advertising John West and their slogan ‘the fish John West rejects makes it the best’ – I initially found it completely puzzling to think a successful company could throw away pote...
We mortgage brokers are strange creatures. What other line of work has you going to meet people in their homes after hours talking about their most intimate financial details? You know what I’m talking about – walking through the door into a complete ...
