Dynamite social media lead generators

Social media is the new paradigm in marketing, but does not make sense for every business. In the case of Facebook I’ve found it extraordinarily effective in the residential space where there is an INTERESTING story to tell that is shareable to friends and family, but a complete waste when you are quoting rates or harassing people with a free home loan health check – you shouldn’t even bother if you are trying with the latter.

It needs to create conversations and provoke thoughts, rather than shove rates or products down someones throat and so to that end we have put together a few DYNAMITE social media lead generation ideas.

Make it interesting
In the same way your friends sharing photos of last nights dinner gets 30 likes, you need to make your content interesting to your clients. A great example of this is by our friends at Fraser Financial Services, while people at home watching their night time TV were getting bombarded by those Coles “Prices are down” commercials, the team thought how they could use this to their advantage and put together their very own ad – saying the “Interest rates are down”. This got their clients buzzing overnight – https://www.youtube.com/watch?v=zNd4HKTIsS8

Make it relevant

There is quite literally nothing worse in the world than scrolling through your newsfeed and seeing how another broker can deliver bigger discounts or they can beat everyone interest rates – No one cares. You need to keep it topical and relevant to what is happening today. The Sydney property market has been in the news for the past 12 months fairly consistently so even though we are based in Brisbane we still put together an article focusing more on the growth in Sydney and found some very good results with over 600 people reached, compared to previous articles which averaged 30.

Over 600 people reached, compared to previous articles which averaged 30.

Make an exploding offer

There is just so much information out there and so many offers you need to prompt people for action, so I’ve found if you really want to try and go the hard sell on social media you need to have an offer available for only a limited time. As an example when one of the banks launched a $1 LMI product for loans of 90% LMI I instantly launched a Facebook campaign out to my followers – within hours I generated 5 leads. Check out the attached image, with $300 advertising spend I reached 97,664 people.

Check it, $300 advertising spend I reached 97,664 people.

Make it pretty

A picture is worth a thousand words. They say the average person has a attention span of around 7 seconds, so you need to make that time count. I make sure I used pictures in every post and instead of boring people about the great gearing and sharp rates I get my clients I publish photos of case studies and success stories of clients we have recently helped fund, in the case of the attached we reached over 992 people – again compared to the average bland campaign of 30.

Here is a recent Facebook post showing a client success story.

What are your thoughts? Have you had similar experiences, we’d love to hear you share – check out our Facebook.